Ahlstrom-Munksjö has launched WallStar Digital, its new portfolio of fiber-based solutions for digital printing applications, in North America.
The demand for personalized digital printing is growing, driven by changing consumer demand, where personalization is extremely important. Digitally printed wallcoverings can be used to quickly change a room, while adding impact through the use of custom designs. Environmental aspects are also of great importance, as North American consumers are becoming more aware of sustainability and the type of materials they want to use. Therefore, digital printers are looking for PVC-free substrates that allow printing in small, unique and personalized quantities.
WallStar Digital is a direct-to-print, PVC-free non-woven portfolio from Ahlstrom-Munksjö, offering benefits for both printers and end-users. For printers, the range offers media with high dimensional stability and excellent printability. The media is fully compatible with Latex, UV and laserjet printers. For end users, the mount is PVC-free, has a luxurious feel, and is simple to install and remove. Facilitate change and use of new designs.
“Over 40 years of experience serving the North American wallcovering market and a unique set of diverse technologies puts us in a very good position to meet the demands of the North American digital wallcovering market,” says Pierre Mary , Vice President, Nonwovens. “WallStar Digital’s expansion into North America will help make Ahlstrom-Munksjö one of the leading providers in this market.”
“As a leading player in Europe, Ahlstrom-Munksjö already has strong expertise in the digital printing market,” says Jean-Loup Duran, Digital Sales Manager. “The launch of Wallstar Digital in the US is a major milestone for us and I look forward to launching this exciting product offering in the US market.”