An advertising campaign signals the change of name from Hermès to Evri

Evri, the new name and brand of parcel delivery company Hermes, has launched its new identity and accompanying advertising campaign to launch the brand. Designed by VCCP London, the branded campaign aims to introduce a total overhaul of the messaging service, with media led by Mediacom. Branding, visual identity and logo were created by Superunion.

The multi-million pound campaign – the company’s first on TV – kicks off with a 30-second hero film focusing on the relationship delivery drivers build with their customers. It follows the story of a pregnant woman and her husband as they journey through the birth of their child and beyond, aiming to remind the nation just how important the relationship between delivery drivers and their customers is. personal. The relationship builds throughout the film and ends with the brand line “Evri delivery made for you”. The 30-second film will also air for the next six months on VOD, OOH, digital, online display and social media, including an influencer campaign.

“Through close consultation with customers, couriers, partners and employees on what is important to them, we have arrived at an innovative and exciting new brand to meet the needs of the UK,” said Sarah Taylor -Jones, Head of Marketing at Evri. “As the largest dedicated parcel delivery company in the UK, delivering over 700 million parcels a year on behalf of many major European retailers, including Next, John Lewis and Asos, we have reinforced our commitment to sustainability and responded more closely to the needs of our partners and customers. We are excited to bring this groundbreaking brand to market as we commit to our mission to create responsible delivery experiences for everyone, everywhere.