“The attractiveness of digital printing over analogue printing (offset, gravure and flexography) is growing year on year, with inks playing a strategic role in this process. Today, digital printing offers unique benefits to brands and end consumers with personalization, personalization and, for converters with short print runs (normally unachievable at lower cost with other printing processes), design flexibility, color brilliance and doing it sustainably,” said Bernd Daiber. , world leader in commercial inks, DuPont Artistri.
Bernd explains that DuPont has recently committed to integrating the benefits of digital printing into packaging printing. With over 45 years of packaging experience using Cyrel solutions, DuPont supports label, corrugated and flexible packaging customers as they transition from analog to digital printing.
DuPont is committed to developing digital ink solutions to contribute to the sustainable growth of packaging, including a full line of food-grade ink products for the various packaging customer segments.
“Flexible packaging needs to deliver more short-term orders with increasingly shorter production times, which makes combining digital printing with traditional systems an attractive solution,” Bernd added.
According to Bernd, bringing digital inkjet to this customer segment is not without major challenges. Converters are looking for high-speed solutions on a wide range of substrates (PE, PET, OPP, etc.) with the appropriate cure rate critical to print quality and durability. Additionally, direct and reverse printing considerations, the use of white ink, the application of vastly different finishing methods (lamination, cold seal, etc.) and priming considerations all contribute to the challenges. with a water-based inkjet. Solution.
DuPont’s belief is that by combining its experience in printing technologies (inks, dispersions, polymers, primers) with that of other players in the value chain, solutions will be developed and that the digital transition in flexible packaging will will intensify in the years to come.
Durability is a “must”
Another dimension that water-based inkjet inks bring to packaging printing is durability. Consumers, as well as brand owners and retailers, are sensitive to the environmental impact of packaging. Brand owners and printers are focused on reducing the environmental footprint and improving the sustainability of their packaging solutions while maintaining a high level of print quality and print consistency.
Aqueous pigment inks, such as the Artistri ink product line, help provide a key element in meeting the demand for sustainability in digital printing.
DuPont Artistri inks are used in textiles (home textiles, apparel and apparel) today with a product line that includes both roll-to-roll and direct-to-garment (DTG) pigment inks. Aqueous textile pigment inks provide customer benefits in terms of economy (no post-processing capital and investment/cost, reduced time to market), application (can be applied to all fabrics and has better UV resistance than dye-based inks). ink) and a lower environmental impact (little or no water use, low energy consumption and low chemical footprint).