The ATP and WTA have teamed up to launch a joint mobile app that lets fans track official men’s and women’s tour scores and results in one place.
Like our fans around the world, we professional athletes are often on the go. This new common application will help us all to follow the latest tennis news and scores in a much easier way. I’m excited to share this with fans so they can follow all the action throughout the season. Paula Badosa
Fans will appreciate the news that ATP WTA Live, once again, provides an all-in-one mobile app featuring real-time updates, scores and stats, as well as behind-the-scenes content from around the world. ATP and WTA.
The new app, which is fully customizable, allows fans to follow official scores and results from both tours, all in one place, around their favorite players, providing breaking news, results and moves. in the official. rankings.
Plus, a built-in library of the latest and greatest behind-the-scenes content will mean fans won’t miss a thing off the pitch.
The app marks the latest in a series of strategic collaborations to unify the fan experience and storytelling across tours and the launch comes at a time of high demand for a unified fan experience, with a growing contingent of fans tennis signaling their support for both tours.
The focus on delivering a premium mobile-first experience reflects an acceleration in on-the-go tennis consumption, with over 60% of web traffic across the ATP and WTA channels coming from mobile users, a figure that has more than doubled in the past. decade.
Starting Wednesday, ATP WTA Live will replace the existing apps for both tours and is available for download from Apple Store and Google Play by searching ATP WTA Live.
“The ATP Tour and Hologic WTA Tour are part of the same narrative and share many of the same events,” said Dan Ginger, SVP Brand and Marketing, ATP & WTA. “Our fans want to follow both.
“Launching an official app that brings everyone in tennis together under one roof is an important part of our strategy to give fans more of what they want and need.
“We are thrilled to see this exciting collaboration come to fruition. »
Stefanos Tsitsipas, ATP No 5, said: “It’s always special when the ATP and WTA come together and collaborate on new projects.
“Having the two tours side by side is super exciting for the fans and I think they will love the experience of following our sport through the new official app.”
Paula Badosa, WTA World No. 3, added: “Like our fans around the world, we professional athletes are on the go a lot.
“This new joint app will help us all keep up with the latest tennis news and scores in a much easier way.
“I’m thrilled to share this with fans so they can follow all the action throughout the season.”