Middle Eastern Grill Naf Naf “Fuel the flame” of growth again, this time across Wisconsin with the signing of a new multi-unit franchise agreement.
Naf CEO Greg Willman today announced that the company has signed a regional development agreement with franchisee Danny Madanes and operating partner Dustin Gasper of Mama’s Restaurant Group, LLC to add seven locations in Milwaukee, Madison and Green. Bay to its rapidly growing portfolio of restaurants. The first of the new locations is scheduled to open in Madison in August 2022.
Madanes and his team will also re-franchise Naf’s existing Wisconsin restaurant in Brookfield, ultimately resulting in eight total locations for the new group.
“We are proud to expand Naf’s presence throughout Wisconsin,” said Willman. “Naf partners with strong, seasoned operators who share our ‘fanning the flame’ philosophy and who see being in the restaurant business as a calling. We look forward to Mama’s Restaurant Group pioneering several new restaurants in new markets and bringing fresher Middle Eastern cuisine and warm hospitality to Wisconsin customers.
“Naf is an attractive, fast-growing brand that stands out in the crowded fast-casual market,” says Madanes. “This concept emphasizes quality food and adventure in an accessible and welcoming environment. Dustin and I can’t wait to bring this very special brand to the starving towns of Wisconsin.
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