The Cut Shop will share shopping recommendations on fashion, beauty, wellness and home products
Lindsay Peoples, editor of The Cut, reveals the cutting shop, a new digital store that will give readers shopping recommendations spanning fashion, beauty, wellness and home products. Carefully curated, the Cut Shop will rely on the brand’s editors, writers and guest experts to help its audience shop smarter.
The Cut Shop will feature columns like Where did you get this? where editors ask people very specific questions about their favorite things, How’s it going? a showcase of how the brands best-selling clothing looks on the different body types of The Cut crew, fashion frienda politely honest, non-judgmental shopping advice column, and Do I need this? is a column dedicated to breaking down the latest fashion, beauty, and lifestyle launches that are definitely worth the shot.
“With Cut Shop, we hope to continue to inspire our community to move forward in the world with confidence and style,” Peoples said. “Our guiding principle is to be as trustworthy as your ‘fashion friend’ that you rely on in your group chats.”
“The Cut has a unique point of view and voice that its audience turns to every day,” said Camilla Cho, senior vice president of e-commerce and performance marketing at Vox Media. “With Cut Shop, we will add a new dimension to how the brand serves its readers, using the data and insights we have learned from how their readers interact with their editorial content, to help its readers buy more. intelligently.”
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